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How we work

The 10× Loop

One idea shapes every mission: you should get back ten times what you spend. We scope to it, measure it, and agree how it's measured before we start.

The 10× Loop — a 12-week missionA 12-week timeline divided into three consecutive phases: Analysis (3 weeks), Preparation (3 weeks) and Delivery (6 weeks). Each phase is labelled with what it produces. An arc returns from the delivered outcome to the start, because the measurement agreed during Preparation is what the next mission is scoped against.Week 1Week 1201Analysis3wWhat it is worth02Preparation3wA target, and its measure03Delivery6wIn production, and measured10×value target10× the feethe next mission is scoped against what this one measured

A mission runs twelve weeks: three of analysis, three of preparation, six of delivery. Then it goes round again, scoped against what the last one measured.

What 10× actually means

You get back ten times what you spend on the mission.

Every engagement is scoped to a measurable value target worth ten times its fee: in cost saved, time recovered, or revenue unlocked. Not a vague promise that things will improve. A number, agreed with you, that we can both point at afterwards.

It is an ambition we scope and measure against, held to the same standard as any other engineering target. If we don’t believe we can reach it with the budget and access available, we say so before you sign rather than after.

Analysis

A short, concentrated look at what you’re actually trying to change, and whether it’s feasible with what’s available.

We look at the process, the data, and the constraints, including the political ones. Most of the value in this stage comes from narrowing: separating the problem you described from the problem that’s actually costing you money.

Output: a written view of the opportunity, what it’s worth, and what it would take.

Preparation

We agree on the target, the deliverables, the timing, and how success will be measured. Every target is measurable. If we can’t define the measurement, it isn’t a target, it’s a hope.

This is also where we agree on what’s out of scope. A focused engagement that ships beats a broad one that stalls.

Output: a scoped engagement with a number attached.

Delivery

Execution against milestones, with senior people doing the work, not a pyramid with a partner on the cover slide and juniors underneath.

You get working software, working process, or a decision you can defend upstairs. We’d rather hand over something in production than a deck about something in production.

Output: the deliverable itself, in production, and the measurement that shows it hit the target.

Why this works

Small and senior. No pyramid. The people who scoped it are the people who build it, which removes the translation layer where most consulting value leaks away.

Aerospace-grade by default. Twenty years in an industry where being approximately right is a safety finding leaves habits: configuration management, traceability, saying what you actually know versus what you assume.

Measurable or it didn’t happen. The 10× target isn’t marketing. It’s the discipline that stops engagements drifting into activity without outcome.